determining market potential of a service. questionnaire have already been completed. what best statistical tool to use in analysis?
HOW to ANALYSE MARKET POTENTIAL having RESEARCH QUESTINNARES completed?
If you have mastery in microsoft office tools then excell is enough for analysis...
otherwise use SPSS..
but if you don't know how to use SPSS, don't waste your time learning (if u are running out of time) SPSS........instead try on excel because it is easy to learn new function compared to SPSS.
ALL THE BEST.
Reply:We generally uses SPSS as statistical tool for determining market potential
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