What is market research analysis?

market research analysis is nothing but analyzing the data and finding out the outcome. We generally use SPSS, EXCEL and WINTEL for this purpose.





In MR you will have the data which gives some meaning so you need to analyze that to find out the result.

What is market research analysis?
this is like doing pinch salt test it is trying to find out opinion of market by contacting selected few persona from related field and concluding what percentage of people own or disown ur concept or product for ex a detergent company visit 10000 people say for ex and ask few question and based on that they categoraise the effect of their product when it comes to high end products industries and high end society is quizzed for ex launching of a car or new paper
Reply:Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary market research which is collected direct from a respondent.





The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organisations, whether they be large or small.





Market Research is either quantitative, qualitative, or a combination of both. Qualitative and quantitative market research methods each provide different insights into customer behaviour. Normally, research results are more useful when the two methods are combined





Quantitative market research is numerically oriented, requires significant attention to the measurement of market phenomena and often involves statistical analysis. For example, a bank might ask its customers to rate its overall service as either excellent, good, poor or very poor.





This will provide quantitative information that can be analysed statistically. The main rule with quantitative market research is that every respondent is asked the same series of questions. The approach is very structured and normally involves large numbers of interviews/questionnaires.





Perhaps the most common quantitative technique is the 'market research survey'. These are basically projects that involve the collection of data from multiple cases - such as consumers or a set of products. Quantitative market research surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web techniques. The questionnaire is one of the more common tools for collecting data from a survey, but it is only one of a wide ranging set of data collection aids.





The various types of quantitative market research methodologies are summarised below:











Face-to-Face Interviewing


either in the street or, for more complex projects, in people's homes.








Telephone Interviewing


a quick and cost effective way of achieving data.








Postal and Self-Completion Market Research


cheap but takes a relatively long time to collect data.








Omnibus Market Research Surveys


useful when only a few questions need to be asked. Questions are attached to other larger surveys. Data is obtained at a low cost.
Reply:MRA is a saparate discipline of Stats/management that deals with the Conmsumers Psyche, the buying/spending pattern. Finding the coorelation b/n diffrent products, their availabilty , demand in different markets.


Getting a lot of different market data, companies know teh behavious likes/dislikes of a particular set of ppl so taht they can make appropriate products or improve their existing 1's.