How the International Marketing Research follows the same path as domistic research?

International Marketing Research


International Marketing Research follows the same path as domestic research, but there are a few more problems that may arise. Customers in international markets may have very different customs, cultures, and expectations from the same company. In this case, secondary information must be collected from each separate country and then combined, or compared. This is time consuming and can be confusing. International Marketing Research relies more on primary data rather than secondary information. Gathering the primary data can be hindered by language, literacy and access to technology.

How the International Marketing Research follows the same path as domistic research?
www.quirks.com
Reply:ask.com