Sunday, August 22, 2010

How do you get started in a career in Marketing Research?

Telesurveying? Friends of mine work with Marketing Research companies and they do telephone polls.

How do you get started in a career in Marketing Research?
Undergrad degree, then work for retailer or distributor in something like category management. After some experience try to move to a company like Nielsen or a CPG company. Or survey research for financial or health care company or one of the small market research companies doing this. Doubt being the phone surveyor is going to get you anywhere.


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