What are the issues involved in marketing research to identify and respond to customer needs.?

A marketing research is done to know the view of the people on a particular product or service.


Their acceptance of the product.


How much are they ready to spend for the product or service. Can you create demand for the product/service.


After launching the product or service how much time will it take to earn profit or investment returns.


The wider the circle of research the better the evaluation of results.