Thursday, August 19, 2010

Anyone know a free, online calculator to determine statistical significance of marketing research results?

I found a site a few years ago that was a fantastic tool for market researchers: you could enter sample size, and two percentages, and 90% or 95% (your error tolerance level) and it would tell you if the difference between the two percentages was significant or not. I lost the bookmark!!! Anyone know where I can find something like this? Thanks!

Anyone know a free, online calculator to determine statistical significance of marketing research results?
You have to fill out a form prior to downloading, but this is useful tool.


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