How Marketing Research involve in any Small Business and Nonprofit Organizations?

Marketing Research in Small Business and Nonprofit Organizations





Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Most secondary data (statistics, demographics, etc.) is available to the public in libraries or on the internet and can be easily accessed by a small business owner.

How Marketing Research involve in any Small Business and Nonprofit Organizations?
http://www.quirks.com/topics/non_profits...
Reply:MARKETING RESEARCH swings two ways: for small business, they are looking and happy to get new recurring customers. For nonprofit organizations, they either have budget, grants etc to operate according to charter and thus, esp GRANT AREA is significant bec they write proposals to Benefactors and Government agencies proposing a professional staff to meet Government's needs hoping they will receive grant %26amp; funding to operate nonprofit mission.