Thursday, August 19, 2010

Market research survey?

in the project of City taxi(taxicap)


what do you thing it would be effective in the points below that is more important to classified the customers which would be more effective more than other criteria to focus on





1.Size of the Demand


2.Price Senstivity


3.Intesity of the Demand


4.Ease of Satisfaction


5.Income


6.SOcial Status





give scores for each





level of importance





very poor


poor


modrate


strongly important


extremely important





thanks for your time

Market research survey?
size of the demand - extremely important


price sensitivity - moderate


intensity of the demand - moderate


ease of satisfaction - strongly important


income - extremely important


social status - moderate


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