in the project of City taxi(taxicap)
what do you thing it would be effective in the points below that is more important to classified the customers which would be more effective more than other criteria to focus on
1.Size of the Demand
2.Price Senstivity
3.Intesity of the Demand
4.Ease of Satisfaction
5.Income
6.SOcial Status
give scores for each
level of importance
very poor
poor
modrate
strongly important
extremely important
thanks for your time
Market research survey?
size of the demand - extremely important
price sensitivity - moderate
intensity of the demand - moderate
ease of satisfaction - strongly important
income - extremely important
social status - moderate
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