Marketing research - how valuable it is ? advantages and disadvantages of Market research?

Market research is a most valuable data. U must do it. Its another information u needed to know to take appropriate decisions.





By the way do u know Colgate has research on things like this





10 Would wash your brush before u put paste


12 would u wash ur mouth before brushing or not


13 would u brush with a tooth brush or by hand


14 would u press the toothpaste at the bottom or near the mouth





Do u Know this condom company has this survey


1) would u roll the condom or roll over bear hands before a condom is rolled over


2) would u like the condom rolled over by you or ur partner


3) How many times in a week u have sex and how many times u use condoms


4) What do u do the condom after its use?


5) Is ur partner like the condom or not?





Watch a condom T.V Commercial u know the answers. That is Market research.





Did U not see the commercial where in a young girl sitting in bike biting her boyfriends ear and a woman in car showing her face as satisfied as never before then the condom brand flashes in the screen that ur partner love to have sex with u and like u using condoms. Its research buddy. Think Think

Marketing research - how valuable it is ? advantages and disadvantages of Market research?
Its very hard to explain here. But I can suggest a good book for it just read that chapter in it. Book name is Principles of Marketing Management by Philip Kotler and Armstrong. Just read market research chapter i m sure u will get answers for all ur questiones.
Reply:It is VERY valuable, especially if you have time and knowledge to interpret data.


Advantages: you get to know your market, your customers, your competitors.





Disadvantages: cost, time to get it done and methodologies (not quite perfect).