How does one go about conducting market research without having to pay thousands of dollars?

this is for a new motorcycle dealing company

How does one go about conducting market research without having to pay thousands of dollars?
The business class at a local college might be willing to take it on as a project.
Reply:you could post a (very short) survey here
Reply:Just go to the market yourself and ask questions to the avocadoes.
Reply:Go to places with Dense population such as a Apartment block drop mail slippings into the boxes with your questions and maybe try to solicate some people