What is the difference between Marketing strategy and marketing research?

I've always wanted to know how both are related or different - or is it just a matter of semantics?

What is the difference between Marketing strategy and marketing research?
For example you want to sell a lemonade. So you want to do a market research to understand who will buy your lemonade. You prepare a questionnaire, and have you friends, colleagues, neighbors to fill in the form - this is a marketing research. Then you have an understanding of who your customers want you need to develop a strategy on how to sell your lemonade to them. Where your lemonade stand will be,how you will advertise, what size of cups you will have, how many hours will you work. This is a marketing strategy.





Hope this helps. Good luck.
Reply:Marketing research comes first. You research the market, you make an analysis of the current situation on market.


Marketing strategy is based on the research, when you try to work out a strategy to better sell your product/sevice in the given market situation.


No good marketing strategy can be written without a good marketing research.
Reply:Market research can be even before you can start a venture. Usually it is cunducted to know the potential / prospects of the products or services.





Marketing strategy is usually about product promotion or in simple words how you will go about marketing your products.
Reply:hi


there is no rigid rule that Market Research Should come first...it can of 2 types


- Problem Identification %26amp;


- Problem Solution....





Marketing Strategy is about increasing your sales ...through diff. permutation %26amp; combination of Price, Promotion %26amp; Placement...