A little help with the core concepts of marketing research?

Could you please 1)explain problem definition and why it is the most important task in the marketing research project?


2) The problem audit involves discussions with the DM (decision making) on numerous issues. Please list and elaborate on the issues


3) What's the structure of a well-defined marketing research problem, including the broad statement and the specific components.


If you know any sites that might be helpful with these questions please submit them. Thank you

A little help with the core concepts of marketing research?
try this:


http://marketing-and-publishing.ebookora...
Reply:Sounds like a homework assignment, and if you read the study materials, the answers the instructor is looking for are probably in that material.


this might help with EXTRA study: www.marketresearch.com