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What does a market research analyst do?
Market research analysts are concerned with a product or service's potential sales. They study past statistics to predict future sales, gather data on competitors, and provide the necessary information for deciding how to promote, distribute, design and price products or services.
They devise methods and procedures, including telephone, personal or mail surveys, to assess consumer preferences.
Analysts may conduct opinion research to determine public attitudes on various issues.
Those considering careers as marketing research analysts must have strong analytical skills and attention to detail.
Patience and persistence are necessary, because marketing research analysts must spend long hours studying independently and problem-solving.
At the same time, market research analysts must work well with others, because they often oversee interviews for a wide variety of individuals. And they need to be able to present their findings in a clear, meaningful way
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