Market Research For A Food Delivery Business?

Im looking to start a catering company but i would also want people to be able to order food from me via a website and then it will be delivered to them.





However, before i do this i need to do some simple market research, will people like the food i will be specialising in? How much will they be willing to pay? Would they even want to order food online? Im not sure how i can go about collecting this info, ideally i want people to be able to taste the food i will be providing and then answer a short questionnaire, but how do i go about doing this? How can i make people taste the food? Maybe I need to put up a stall somewhere but i dont know where and how.





Any help will be appreciated. Thanks in advance.

Market Research For A Food Delivery Business?
You could spend a lot of money hiring a market research firm to find the answers, but I'm guessing a startup catering business doesn't have a big budget for such things. But I think you can do a pretty good job on your own cheaply.





To answer the question of whether people will like the food, you could throw a tasting party. People rarely will turn down free food. Invite some people you know and have them bring some friends also. 15 to 20 should be enough. Have them taste the food and fill out a questionnaire about it - rate on taste, appearance, etc. Would they buy it? You need to be sure they are honest and not saying they like it just to make you feel good. The questionnaire helps this by making it anonymous.





One important point is to choose the right target for the research. You should have a good idea of who you want to be your customers, and your test group should resemble this audience. For example, if you plan to sell to moms who are too busy to cook, but your taste test group is all male college students, your results will not be relevant.





Pricing is a tricky area and difficult to ask in a meaningful way. I recommend checking out potential competitors who are serving the same target market. That should give you a reasonable price range. Then figure out your costs and see if you can be competitive in price.





Online ordering will also be tough to measure. Creating an online ordering site can be very expensive. I suggest you start without this function and once the business is running smoothly ask your customers about online ordering.





Good luck!
Reply:How can i make people taste the food?





Give something else other than food as a giveaway. Say for example, if your trying to market hamburgers, give something like personalized caps or mugs for the first 100 customers.





Reminds me of spongebob movie. :D





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