what will the company face, what problems can occur?
What implications can happen if a company's research is incorrect - market research:?? thankz?
One component of market research is forecasting the demand for your product or service. George Murphy, Chrysler's senior vice president of marketing, was interviewed about a new product "swivel 'n go" in the company's upcoming redesigned minivan. He expressed concern about the company's forecast for demand of the feature since the company underestimated demand for "stow 'n go" seating, among others.
The implications are numerous: Obviously sales of more-highly featured vehicles are lost or delayed. More significantly, the supply chain plans it's production based on Chrysler's forecast, and it adding additional capacity may be difficult in this captial-intensive industry.
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