Tuesday, August 17, 2010

Where can i receive training in ethnographic research?

I am a marketing research professional for a packaged goods company. I need to find a training course in 2006 to begin learning more about the nuts and bolts of ethnographic research.

Where can i receive training in ethnographic research?
Are you looking for actual training or to back up your experiential knowledge with some sort of credential?





If you have not already had any formal xperience with ethnographic methods, I would *read* before taking a course. Chances are you've been doing some forms of ethnography without identifying it as such. Your knowledge can easily be supplemented by reading some good books. If you've been in marketing for a while, you'll see fairly quickly how to use the techniques described in the textbooks.





If you need some sort of credential to back up your knowledge, look to any local university/college. If they don't offer a course specifically in ethnography, look for a qualitative methods class.





Ideally, you would like to find a university with a certificate program. I don't think there are any certificate programs in ethnography, per se, but you might be able to find one in research methods. Look for distance education programs, too, if you don't live in/near a "college town."





Good luck!
Reply:I worked with this firm in the past and liked their approach - they offer training:


http://www.coniferresearch.com/index.htm...





This is an MBA on marketing research, which incorporates ethnographic methods:


http://www.bus.wisc.edu/mba/marketingres...
Reply:on the internet


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