Tuesday, August 17, 2010

Regarding marketing research, what does MRI abbreviation stand for?

I am doing a research for a presentation for class and I cannot find what MRI stands for. Can you tell me a web page that has the acronym in case I have to show it to my class?

Regarding marketing research, what does MRI abbreviation stand for?
Mediamark Research %26amp; Intelligence. They produce a consumer survey that many years ago was meant to be a measure of magazine audience but has since grown into a heavily-used source of media and product use information. It's one of the primary tools used in ad agencies for media planning.
Reply:I'm pretty sure it is Market Research Intelligence.


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