We are trying to establish a research organization with following agenda:
1- Market research
2- Cost management and cost Analyzing
3- Human resources research
We have a hard time to find a name for this organization that says the most about it. can you please help us name our research company.
regardes
Can you help us to choose a name for a new research center?
Human Resources Marketing Managment
Sunday, August 22, 2010
Do mailing lists work for market research?
I am considering opening a new business and to determine whether there is a need for such business. I was planning on sending out surveys to the families in the geographical area where the business will be. I looked into mailing lists and thay are a bit expensive, the question is: are they worth your investment? I would send out 5000 surveys, would people email the reply back if I offer an insentive (discount) and a return envelope? Has anyone done this before and worked? I am trying to get an idea from my community as to whether my business could be profitable. Thank you to everyone for your answers.
Do mailing lists work for market research?
Think of it this way, would you take time out your already busy schedule to fill out a survey that is going to maybe get you a discount if this location opens? And also if you dont even need anything that this place is going to offer than what would be the point of the discount wouldn't affect you in the first place. Not meaning to be harsh but mailing lists can really be a waste of time and money. The probabilities that you would have a majority of the people reply back are so slim, that it would be a waste of your money. Instead try hosting some type of event, or getting permission to set up a table or booth at a shopping outlet or mall and just get people to fill out your survey. This way people are forced to acknowledge you and they get automatically rewarded. Good Luck!
Reply:I would research your type of business anywhere it currently exists.
What are those companies doing in their advertsing?...get on their mailing lists so you can receive any mailers they put out. Ask for any materials they have available.
contact them as if to be a customer....ask questions, let them tell you about their services...from this you can learn what is working for them....you may even find things that havn't occurred to you yet.
Reply:It might take less money to do a focus group--advertise with flyers in local stores and wherever you can post. You can offer snacks and beverage. I would save the 5,000 mailing to announce the opening of your business!
Do mailing lists work for market research?
Think of it this way, would you take time out your already busy schedule to fill out a survey that is going to maybe get you a discount if this location opens? And also if you dont even need anything that this place is going to offer than what would be the point of the discount wouldn't affect you in the first place. Not meaning to be harsh but mailing lists can really be a waste of time and money. The probabilities that you would have a majority of the people reply back are so slim, that it would be a waste of your money. Instead try hosting some type of event, or getting permission to set up a table or booth at a shopping outlet or mall and just get people to fill out your survey. This way people are forced to acknowledge you and they get automatically rewarded. Good Luck!
Reply:I would research your type of business anywhere it currently exists.
What are those companies doing in their advertsing?...get on their mailing lists so you can receive any mailers they put out. Ask for any materials they have available.
contact them as if to be a customer....ask questions, let them tell you about their services...from this you can learn what is working for them....you may even find things that havn't occurred to you yet.
Reply:It might take less money to do a focus group--advertise with flyers in local stores and wherever you can post. You can offer snacks and beverage. I would save the 5,000 mailing to announce the opening of your business!
May i know top 10 Market research Afencies.? who update panel of CLT/FET/Purchasing?
this can Be from Globel
May i know top 10 Market research Afencies.? who update panel of CLT/FET/Purchasing?
Well, this is the best site for all kind of research agencies.
http://www.marketresearch.com/
All the best.
May i know top 10 Market research Afencies.? who update panel of CLT/FET/Purchasing?
Well, this is the best site for all kind of research agencies.
http://www.marketresearch.com/
All the best.
Your opinion sort. Re Termite inspections. (market research)?
First of all i am not trying to sell you anything ,but i would like your opinion.
As you may tell from my name i am a pest controler.
I have just spent a lot of money buying a thermal imageing machine .It allows me to see termite activity through walls without cutting them open.Which gives me a clear advantage over those without one especialy on slab houses.
Where i live most companys that have them charge $550.00 for an inspection useing one.
I charge $220.00 for a standard visual inspection.
I need to recoup my costs so to try to get my costs back quickly my plan is to charge $280.00 %26amp; advertize heavyly.
My question to you is would you pay $60.00 extra for the more accurate inspection ?
Would the difference between $280.00 %26amp; $550.00 encourage you to choose me or would you think that is such a big saveing then maybe it is too cheap and not up to the standards of other companies ?
Your opinion sort. Re Termite inspections. (market research)?
I think you can charge more than $60 extra if you can make a compelling argument that the thermal imaging is vastly superior. If competitors are charging $550 then I think you can get away with charging $350. That's still way below the normal charge so you should have a good reason you charge so much less.
Reply:Sounds good to me.
As you may tell from my name i am a pest controler.
I have just spent a lot of money buying a thermal imageing machine .It allows me to see termite activity through walls without cutting them open.Which gives me a clear advantage over those without one especialy on slab houses.
Where i live most companys that have them charge $550.00 for an inspection useing one.
I charge $220.00 for a standard visual inspection.
I need to recoup my costs so to try to get my costs back quickly my plan is to charge $280.00 %26amp; advertize heavyly.
My question to you is would you pay $60.00 extra for the more accurate inspection ?
Would the difference between $280.00 %26amp; $550.00 encourage you to choose me or would you think that is such a big saveing then maybe it is too cheap and not up to the standards of other companies ?
Your opinion sort. Re Termite inspections. (market research)?
I think you can charge more than $60 extra if you can make a compelling argument that the thermal imaging is vastly superior. If competitors are charging $550 then I think you can get away with charging $350. That's still way below the normal charge so you should have a good reason you charge so much less.
Reply:Sounds good to me.
What is market research analysis?
market research analysis is nothing but analyzing the data and finding out the outcome. We generally use SPSS, EXCEL and WINTEL for this purpose.
In MR you will have the data which gives some meaning so you need to analyze that to find out the result.
What is market research analysis?
this is like doing pinch salt test it is trying to find out opinion of market by contacting selected few persona from related field and concluding what percentage of people own or disown ur concept or product for ex a detergent company visit 10000 people say for ex and ask few question and based on that they categoraise the effect of their product when it comes to high end products industries and high end society is quizzed for ex launching of a car or new paper
Reply:Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary market research which is collected direct from a respondent.
The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organisations, whether they be large or small.
Market Research is either quantitative, qualitative, or a combination of both. Qualitative and quantitative market research methods each provide different insights into customer behaviour. Normally, research results are more useful when the two methods are combined
Quantitative market research is numerically oriented, requires significant attention to the measurement of market phenomena and often involves statistical analysis. For example, a bank might ask its customers to rate its overall service as either excellent, good, poor or very poor.
This will provide quantitative information that can be analysed statistically. The main rule with quantitative market research is that every respondent is asked the same series of questions. The approach is very structured and normally involves large numbers of interviews/questionnaires.
Perhaps the most common quantitative technique is the 'market research survey'. These are basically projects that involve the collection of data from multiple cases - such as consumers or a set of products. Quantitative market research surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web techniques. The questionnaire is one of the more common tools for collecting data from a survey, but it is only one of a wide ranging set of data collection aids.
The various types of quantitative market research methodologies are summarised below:
Face-to-Face Interviewing
either in the street or, for more complex projects, in people's homes.
Telephone Interviewing
a quick and cost effective way of achieving data.
Postal and Self-Completion Market Research
cheap but takes a relatively long time to collect data.
Omnibus Market Research Surveys
useful when only a few questions need to be asked. Questions are attached to other larger surveys. Data is obtained at a low cost.
Reply:MRA is a saparate discipline of Stats/management that deals with the Conmsumers Psyche, the buying/spending pattern. Finding the coorelation b/n diffrent products, their availabilty , demand in different markets.
Getting a lot of different market data, companies know teh behavious likes/dislikes of a particular set of ppl so taht they can make appropriate products or improve their existing 1's.
In MR you will have the data which gives some meaning so you need to analyze that to find out the result.
What is market research analysis?
this is like doing pinch salt test it is trying to find out opinion of market by contacting selected few persona from related field and concluding what percentage of people own or disown ur concept or product for ex a detergent company visit 10000 people say for ex and ask few question and based on that they categoraise the effect of their product when it comes to high end products industries and high end society is quizzed for ex launching of a car or new paper
Reply:Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary market research which is collected direct from a respondent.
The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organisations, whether they be large or small.
Market Research is either quantitative, qualitative, or a combination of both. Qualitative and quantitative market research methods each provide different insights into customer behaviour. Normally, research results are more useful when the two methods are combined
Quantitative market research is numerically oriented, requires significant attention to the measurement of market phenomena and often involves statistical analysis. For example, a bank might ask its customers to rate its overall service as either excellent, good, poor or very poor.
This will provide quantitative information that can be analysed statistically. The main rule with quantitative market research is that every respondent is asked the same series of questions. The approach is very structured and normally involves large numbers of interviews/questionnaires.
Perhaps the most common quantitative technique is the 'market research survey'. These are basically projects that involve the collection of data from multiple cases - such as consumers or a set of products. Quantitative market research surveys can be conducted by using post (self-completion), face-to-face (in-street or in-home), telephone, email or web techniques. The questionnaire is one of the more common tools for collecting data from a survey, but it is only one of a wide ranging set of data collection aids.
The various types of quantitative market research methodologies are summarised below:
Face-to-Face Interviewing
either in the street or, for more complex projects, in people's homes.
Telephone Interviewing
a quick and cost effective way of achieving data.
Postal and Self-Completion Market Research
cheap but takes a relatively long time to collect data.
Omnibus Market Research Surveys
useful when only a few questions need to be asked. Questions are attached to other larger surveys. Data is obtained at a low cost.
Reply:MRA is a saparate discipline of Stats/management that deals with the Conmsumers Psyche, the buying/spending pattern. Finding the coorelation b/n diffrent products, their availabilty , demand in different markets.
Getting a lot of different market data, companies know teh behavious likes/dislikes of a particular set of ppl so taht they can make appropriate products or improve their existing 1's.
Example of causal market research?
Asking your wife when you get home late %26amp; drunk why she's still holding a broomstick... is it because she hasn't finished cleaning yet, or is she planning on flying somewhere?
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